In a high-production food service environment, it can be easy to let some things go unnoticed – especially in the cleaning department. If this sounds like you, you’re probably doing some serious harm to the long-term success of your restaurant.
With the high visibility of reality shows like Kitchen Nightmares and Restaurant: Impossible, consumers are finding it more and more difficult to turn a blind eye to mediocre cleaning standards.
Restaurant cleanliness “might be the most important marketing job in your restaurant”
According to Zimmerman, restaurant cleanliness “might be the most important marketing job in your restaurant,” especially with today’s fast-paced consumer review process:
“Great food paired with great service is not always enough to win great restaurant reviews. You must offer those items in a clean, safe environment where consumers feel comfortable. In these days of consumer safety and YELP, you cannot afford to be less than clean.”
Zimmerman’s Restaurant Cleaning Tips
#1 Survey Your Restaurant
Grab a clipboard and survey your restaurant. List all elements of operation e.g., hallways and entryways, host station and carryout area, dining room, bathrooms, all doors, tables and chairs (on top and underneath), salt and pepper shakes, etc.
#2 Create a List of Improvements
Walk around and rate the condition of each element on your list. Is there anything appears less than sparkling clean? Is anything in need of a fresh coat of paint? Is anything in disrepair? Though time-consuming, running through everything item-by-item will take the big picture out of focus so you can see the small details.
#3 Prioritize Your Time
Once you’ve got a comprehensive list in front of you, it’s time to prioritize. Clean/repair all of the small items first. If your staff is too busy – you need to hire an outside commercial cleaning company. Once the small stuff is taken care of, it’s time to shift your attention to areas that are visible to customers. Some elbow grease and a little paint can really go a long way.
#4 Shift Focus to the Exterior
Don’t forget the outside exterior of your restaurant. Upgrades like replacing light bulbs, re-striping lines in your parking lot and re-painting can dramatically improve the image of your restaurant and give customers a greater sense of safety. If you can, negotiate these with your landlord.
If you want to succeed in the restaurant business, it’s important to think like a customer. And really, nothing makes it more difficult to enjoy a good meal than a dirty or unkempt space.
When you’re ready to clean up your restaurant, you can count on National Purity. We carry all of the bulk cleaning supplies you’ll need to keep your restaurant in tip-top shape.
Image Credit: Flickr